Number of individual customers directly receiving safer gambling messages increases by 150 per cent.
-Total number of direct mails with a safer gambling message soars to over 11 million a month – an increase of 89 per cent.

- Number of direct interventions by operators where a player has been spending more time or money betting than they did before the pandemic up by 25 per cent.
BGC members re-affirmed their support for the plan at the start of the second lockdown in England last month.

Top of the pledges was a commitment to increase the number of safer gambling messages on websites and directly to customers.

It has now emerged that the number of those messages has increased by more than 100 per cent since the BGC pledges were introduced. Meanwhile, the number of individual customers receiving safer gambling messages via direct mail has increased by 150 per cent.

And the total number of direct mails which include a safer gambling message has soared from 6 million to over 11 million a month – an increase of 89 per cent.
In addition, the number of direct interventions by operators where a player has been spending more time or money betting than they did before the pandemic has also increased by 25 per cent.

The findings – to be unveiled by BGC chair Brigid Simmonds at the standards body’s AGM on Thursday – are in addition to other measures introduced in response to the Covid-19 outbreak.

BGC members agreed to voluntarily remove all TV and radio gaming advertising during the Covid-19 lockdown last spring, and have subsequently agreed that at least 20 per cent of all TV an radio advertising should be safer gambling messages going forward.

Michael Dugher, chief executive of the BGC, said: “The Betting and Gaming Council was set up last year as a standards body committed to driving big changes across much of the regulated industry. These latest findings show that the BGC has led the way and is achieving real results on safer gambling.

“The introduction of the ten-pledge plan at the start of lockdown was further evidence of success – and our members re-affirmed their support for the pledges when the second lockdown began.

“It shouldn’t be forgotten that around 30 million people in Britain place a bet at least once a year, whether that is on the National Lottery, in betting shops, casinos or at the bingo, and the overwhelming majority do so without any problems.

“But although the Gambling Commission has found no evidence of an increase in problem gambling during lockdown, and the Government says rates of problem gambling are around 0.7 per cent and stable, we can and must do more to tackle it and protect vulnerable and at risk customers.

“That is why we are looking forward to the Government beginning its Gambling Review so we can further improve standards, whilst ensuring that customers are not driven into the arms of the offshore illegal black market where there are no standards or safeguards”.